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Short Take: Onsale deploys new ad tracking tools

In a move to squeeze out more bang for its advertising buck, online retailer Onsale said that it has deployed a proprietary tool that allows the firm to better track its online advertisements. The tool is intended to monitor users to determine the surfing habits of those that become customers

    In a move to squeeze out more bang for its advertising buck, online retailer Onsale said that it has deployed a proprietary tool that allows the firm to better track its online advertisements. The tool is intended to monitor users to determine the surfing habits of those that become customers