In a move to squeeze out more bang for its advertising buck, online retailer Onsale said that it has deployed a proprietary tool that allows the firm to better track its online advertisements. The tool is intended to monitor users to determine the surfing habits of those that become customers
Short Take: Onsale deploys new ad tracking tools
In a move to squeeze out more bang for its advertising buck, online retailer Onsale said that it has deployed a proprietary tool that allows the firm to better track its online advertisements. The tool is intended to monitor users to determine the surfing habits of those that become customers
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