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Reel Inc. has begun renting and selling movie videos over the Internet. The company offers consumers a selection of 35,000 videos to rent and 75,000 videos to buy. It represents the largest online foray into movie videos, and follows other e-commerce ventures in books, flowers, and online travel. The movies rent for $2.80 per week and sell for as much as 20 percent off the regular retail price, the company says.