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Short Take: Online video store launched

Reel Inc. has begun renting and selling movie videos over the Internet. The company offers consumers a selection of 35,000 videos to rent and 75,000 videos to buy. It represents the largest online foray into movie videos, and follows other e-commerce ventures in books, flowers, and online travel. The movies rent for $2.80 per week and sell for as much as 20 percent off the regular retail price, the company says.

Reel Inc. has begun renting and selling movie videos over the Internet. The company offers consumers a selection of 35,000 videos to rent and 75,000 videos to buy. It represents the largest online foray into movie videos, and follows other e-commerce ventures in books, flowers, and online travel. The movies rent for $2.80 per week and sell for as much as 20 percent off the regular retail price, the company says.