There are now 4.3 million Net users 55 years or older, a new study shows. It says that compared with other Netizens, this group is 37 percent more likely to purchase books online, 85 percent more inclined to buy business equipment, and 27 percent more likely to purchase stock online. Web research firm @plan's findings are from a survey of 40,000 users with an error margin of 1 percent, according to the company.
Short Take: Older Netizens buy more online
There are now 4.3 million Net users 55 years or older, a new study shows. It says that compared with other Netizens, this group is 37 percent more likely to purchase books online, 85 percent more inclined to buy business equipment, and 27 percent more likely to purchase stock online. Web research firm @plan's findings are from a survey of 40,000 users with an error margin of 1 percent, according to the company.
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