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Short Take: Nielsen/NetRatings adds AOL to client roster

Nielsen/NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings, said America Online has signed on as a new client and will begin using the service's online measurement and advertising banner tracking information. Nielsen/NetRatings tracks user and advertising activity at all AOL sites and reports reach and demographics for AOL's proprietary online service.

Nielsen/NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings, said America Online has signed on as a new client and will begin using the service's online measurement and advertising banner tracking information. Nielsen/NetRatings tracks user and advertising activity at all AOL sites and reports reach and demographics for AOL's proprietary online service.