Short Take: Net yellow pages market up to $22 million in 1997
Revenues from Internet yellow pages approached $22 million in 1997, according to a report by Cowles/Simba Information, up from $4 million generated in 1996. The report, which included print yellow pages publishers, start-up online directories, and niche services, cited new entrants in the market and larger revenues to existing services for the increase, and predicted revenues of $165 million in the year 2000.
Revenues from Internet yellow pages approached $22 million in 1997, according
to a report by Cowles/Simba Information, up from $4 million generated in
1996. The report, which included print yellow pages publishers, start-up
online directories, and niche services, cited new entrants in the market
and larger revenues to existing services for the increase, and predicted
revenues of $165 million in the year 2000.
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