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Short Take: NBC to add interactive programming

NBC announced today a joint venture with interactive television developer Wink Communications to add interactivity to prime-time, weekend, and sports programming. NBC is the first American broadcast network to add interactive programming to its lineup, with plans for trivia quizzes, athlete and actor profiles, sports scores, and viewer polls.

NBC announced today a joint venture with interactive television developer Wink Communications to add interactivity to prime-time, weekend, and sports programming. NBC is the first American broadcast network to add interactive programming to its lineup, with plans for trivia quizzes, athlete and actor profiles, sports scores, and viewer polls.