Short Take: MySimon to introduce new shopping tool
Comparison shopping site MySimon today announced a partnership with Active Research that will allow MySimon customers to access the company's Active Buyer's Guide. The buyer's guide uses surveys to help consumers figure out which refrigerator to buy or which college to attend. A MySimon representative said the site will use a select number of the guide's 50 categories and will introduce it later this month. MySimon will pay Active Buyer's Guide for users sent to its site.
Comparison shopping site today announced a partnership with Active Research that will allow MySimon customers to access the company's Active Buyer's Guide. The buyer's guide uses surveys to help consumers figure out which refrigerator to buy or which college to attend. A MySimon representative said the site will use a select number of the guide's 50 categories and will introduce it later this month. MySimon will pay Active Buyer's Guide for users sent to its site.