X

Short Take: Montgomery Ward unit uses Vantive suite

A&E Signature Service, the product services division of Montgomery Ward, is rolling out Vantive's Web-enabled software to connect the company to its major appliance, consumer electronic, and lawn and garden customers. The software suite, called Vantive Enterprise, automates sales, marketing, customer service, and support. The software is expected to support more than 6 million customers a year, with more than 2,000 call center and field service associates using the system.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
See full bio
Kim Girard
A&E Signature Service, the product services division of Montgomery Ward, is rolling out Web-enabled software to connect the company to its major appliance, consumer electronic, and lawn and garden customers. The software suite, called Vantive Enterprise, automates sales, marketing, customer service, and support. The software is expected to support more than 6 million customers a year, with more than 2,000 call center and field service associates using the system.