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Short Take: Microsoft portal becomes MSN.com

Microsoft has renamed its portal site "MSN.com," furthering its marketing drive to envelop all its online properties under a single brand umbrella. The site has undergone many identity changes over the past few months. The site, formerly known as "Microsoft Internet Start," was changed to "MSN Internet Start" in July after Microsoft announced the new marketing plan. The change to MSN.com is expected to be the end of the line.

Microsoft has renamed its portal site "MSN.com," furthering its marketing drive to envelop all its online properties under a single brand umbrella. The site has undergone many identity changes over the past few months. The site, formerly known as "Microsoft Internet Start," was changed to "MSN Internet Start" in July after Microsoft announced the new marketing plan. The change to MSN.com is expected to be the end of the line.