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Internet Profiles, which runs a service to track and audit site traffic for Web publishers and advertisers, has named Woodson Hobbs as interim CEO while the company continues a search for a permanent chief executive. Mark Ashida, the former CEO, will leave the company by the end of this month, I/Pro chairman David Carlick said, a month earlier than anticipated. Hobbs, a former chief technology officer for the Charles Schwab brokerage, came to the firm late last year as a consultant to automate its reporting process.