Short Take: Internet marketing coalition formed

A coalition of Internet marketers debuted at the Internet World conference in New York. The Internet Direct Marketing Bureau consists of Word of Net Promotions, InterActive Agency, Webstakes, WebPromote, Marketreach, and Dave's World. The goal is to establish guidelines for the online marketing industry, addressing such issues as email marketing and sweepstakes, among other practices.

Jan. 2, 2002 4:43 p.m. PT

A coalition of Internet marketers debuted at the Internet World conference in New York. The consists of Word of Net Promotions, InterActive Agency, Webstakes, WebPromote, Marketreach, and Dave's World. The goal is to establish guidelines for the online marketing industry, addressing such issues as email marketing and sweepstakes, among other practices.