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Short Take: Ford launches specialty Net store

Ford has launched an online store devoted to selling everything from baseball hats to sunglasses to clocks--all emblazoned with the Ford logo. Shoppers can pick accessories for their Ford, Lincoln, and Mercury cars, including auto covers, floor mats, license plates, and car tools. The site also has a password-protected section specifically for dealers and an area devoted to the Ford Mustang.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
Kim Girard
has launched an online store devoted to selling everything from baseball hats to sunglasses to clocks--all emblazoned with the Ford logo. Shoppers can pick accessories for their Ford, Lincoln, and Mercury cars, including auto covers, floor mats, license plates, and car tools. The site also has a password-protected section specifically for dealers and an area devoted to the Ford Mustang.