Mobile

Short Take: Firefly releases tool suite

Firefly Network has released its suite of software tools for building personalized communities online. The tools let companies build collaborative Web sites that deliver personalized content to individuals and target ads to members based on their interests. Bookstore chain Barnes & Noble and America Online's Greenhouse Studio announced they will use Firefly's tools, joining Yahoo, Ziff-Davis, and Reuters New Media.

Firefly Network has released its suite of software tools for building personalized communities online. The tools let companies build collaborative Web sites that deliver personalized content to individuals and target ads to members based on their interests. Bookstore chain Barnes & Noble and America Online's Greenhouse Studio announced they will use Firefly's tools, joining Yahoo, Ziff-Davis, and Reuters New Media.