Short Take: Excite names senior VP of marketing

Excite will announce on Monday the appointment of Fred Siegel as its senior vice president of marketing. Formerly senior vice president of marketing at QVC, Siegel will oversee branding and marketing efforts at Excite. He is joining the company one month after it named John Polumbo president and chief operating officer.

Jim Hu Staff Writer, CNET News.com

Jim Hu

covers home broadband services and the Net's portal giants.

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Jim Hu

Jan. 2, 2002 4:43 p.m. PT

will announce on Monday the appointment of Fred Siegel as its senior vice president of marketing. Formerly senior vice president of marketing at QVC, Siegel will oversee branding and marketing efforts at Excite. He is joining the company one month after it named John Polumbo president and chief operating officer.