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Short Take: CompuServe goes after U.S. market

CompuServe is going after the U.S. market with a new advertising campaign. The online service, which curtailed its U.S. marketing activity last fall, will use direct mail and print advertising in an effort to expand its membership, particularly among business, professional, and technical users.

CompuServe is going after the U.S. market with a new advertising campaign. The online service, which curtailed its U.S. marketing activity last fall, will use direct mail and print advertising in an effort to expand its membership, particularly among business, professional, and technical users.