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Short Take: Blueline Online, eBricks.com merge to create Cephren

Blueline Online and eBricks.com recently merged to form a new company called Cephren, which is focused on online project management for players in the construction industry--including builders, architects, real estate owners and designers. Cephren also announced a third funding round, bringing total investments to more than $60 million. The latest $41.5 million round was lead by GE Equity Investments, GE Power Systems, Goldman Sachs and Grupo Picking Pack.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
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Kim Girard
Blueline Online and eBricks.com recently merged to form a new company called Cephren, which is focused on online project management for players in the construction industry--including builders, architects, real estate owners and designers. Cephren also announced a third funding round, bringing total investments to more than $60 million. The latest $41.5 million round was lead by GE Equity Investments, GE Power Systems, Goldman Sachs and Grupo Picking Pack.