Short Take: Banner ad product tracks click-throughs

I33 released its AdMaximize product for instant tracking of banner ad click-through rates and resulting online purchases. The customizable service works with interstitial ads as well as traditional banners.

Paul Festa Staff Writer, CNET News.com

Paul Festa

covers browser development and Web standards.

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Paul Festa

March 13, 1998 4:00 p.m. PT

released its AdMaximize product for instant tracking of banner ad click-through rates and resulting online purchases. The customizable service works with interstitial ads as well as traditional banners.