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HolidayBuyer's Guide
Tech Industry

Short Take: Autobytel launches $15 million ad campaign

Online auto services company Autobytel on Monday is launching a $15 million television, print, and Internet advertising campaign. The campaign was created by New York-based Grey Advertising and Grey Interactive. The company's TV commercials feature the tag line, "Autobytel.com: The road to your next car." Autobytel.com enables car buyers to search for autos, compare prices, and enter purchase requests before they are referred to a dealer.

Online auto services company Autobytel on Monday is launching a $15 million television, print, and Internet advertising campaign. The campaign was created by New York-based Grey Advertising and Grey Interactive. The company's TV commercials feature the tag line, "Autobytel.com: The road to your next car." Autobytel.com enables car buyers to search for autos, compare prices, and enter purchase requests before they are referred to a dealer.