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Short Take: ASW, CyberGold in alliance for targeting ads

Audits & Surveys Worldwide and CyberGold announced a strategic alliance under which ASW will use CyberGold's Web marketing system to target Internet advertising audiences. ASW will independently verify target audience demographics and other information for CyberGold advertisers.

Paul Festa Staff Writer, CNET News.com
Paul Festa
covers browser development and Web standards.
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Paul Festa
Audits & Surveys Worldwide and announced a strategic alliance under which ASW will use CyberGold's Web marketing system to target Internet advertising audiences. ASW will independently verify target audience demographics and other information for CyberGold advertisers.