Short Take: Apple launches TV ad campaign

Apple Computer is launching a 30-second television commercial, the first to be aired as part of its "Think different" advertising campaign. "This commercial gets to the core of why customers should be buying Apple products," said Steve Jobs, Apple's interim CEO.

Feb. 4, 1998 5:05 p.m. PT

is launching a 30-second television commercial, the first to be aired as part of its "Think different" advertising campaign. "This commercial gets to the core of why customers should be buying Apple products," said Steve Jobs, Apple's interim CEO.