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Short Take: AOL invites advertisers to chat

AOL announced it is selling advertising space in its chat rooms. Chat room ads will go up in public areas, where they will rotate once every minute. Private rooms will remain free of ads. AOL claims that its users collectively spend as many as 1 million hours per day in approximately 14,000 chat rooms.

Paul Festa Staff Writer, CNET News.com
Paul Festa
covers browser development and Web standards.
Paul Festa
announced it is selling advertising space in its chat rooms. Chat room ads will go up in public areas, where they will rotate once every minute. Private rooms will remain free of ads. AOL claims that its users collectively spend as many as 1 million hours per day in approximately 14,000 chat rooms.