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Short Take: AOL invites advertisers to chat

AOL announced it is selling advertising space in its chat rooms. Chat room ads will go up in public areas, where they will rotate once every minute. Private rooms will remain free of ads. AOL claims that its users collectively spend as many as 1 million hours per day in approximately 14,000 chat rooms.

AOL announced it is selling advertising space in its chat rooms. Chat room ads will go up in public areas, where they will rotate once every minute. Private rooms will remain free of ads. AOL claims that its users collectively spend as many as 1 million hours per day in approximately 14,000 chat rooms.