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HolidayBuyer's Guide
Tech Industry

Short Take: Amazon launches specialty feature

Online retailer Amazon.com today introduced a specialty feature on its site titled Purchase Circles to benefit customers while they're searching for books, music, or videos. With the new tool--which categorizes the purchasing preferences of Amazon's 10.7-million customer base--buyers can browse the bestseller lists of targeted groups across the country. The groups are organized as companies, education, geography, and government, among others.

Online retailer Amazon.com today introduced a specialty feature on its site titled Purchase Circles to benefit customers while they're searching for books, music, or videos. With the new tool--which categorizes the purchasing preferences of Amazon's 10.7-million customer base--buyers can browse the bestseller lists of targeted groups across the country. The groups are organized as companies, education, geography, and government, among others.