Short Take: Ad traffic firms to partner
NetCount, a tracking service that measures Web site traffic for publishers and advertisers, and BPA International, an audit firm that verifies Web traffic figures, have announced a marketing alliance that includes seminars for Internet ad agencies and content providers. BPA, which also handles audits of print publications, also has certified NetCount's system, developed with accounting firm Price Waterhouse.
, a tracking service that
measures Web site traffic for publishers and advertisers, and BPA International, an audit firm that
verifies Web traffic figures, have announced a marketing alliance that
includes seminars for Internet ad agencies and content providers. BPA,
which also handles audits of print publications, also has certified
NetCount's system, developed with accounting firm Price Waterhouse.