Short Take: Ad network LinkExchange expands roster

Web ad network LinkExchange has entered an agreement with Yahoo to sell advertising ranging between $100 to $1000 on the portal, allowing firms with smaller ad budgets access to Yahoo's valuable Web real estate. The network also added Gamespot, BabyCenter, and TheGlobe.com to the roster of its LinkExchange Express service, which lets businesses with limited resources purchase ad space online for as little as $50.

Aug. 10, 1998 5:10 p.m. PT

Web ad network has entered an agreement with Yahoo to sell advertising ranging between $100 to $1000 on the portal, allowing firms with smaller ad budgets access to Yahoo's valuable Web real estate. The network also added Gamespot, BabyCenter, and TheGlobe.com to the roster of its LinkExchange Express service, which lets businesses with limited resources purchase ad space online for as little as $50.

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