Short Take: Ad agency drops Netpliance

Netpliance has lost its ad agency, BBDO New York, which resigned the account, according to Adweek Online. Netpliance's ad spending turned out to be "significantly less than half" of what the agency had expected, BBDO said in the Adweek report. The account had been estimated at $10 million to $15 million.

Jan. 2, 2002 4:43 p.m. PT

Netpliance has lost its ad agency, BBDO New York, which resigned the account, according to Adweek Online. Netpliance's ad spending turned out to be "significantly less than half" of what the agency had expected, BBDO said in the Adweek report. The account had been estimated at $10 million to $15 million.