Short Take: Acxiom buys into Bigfoot

Acxiom, a database marketing firm, has purchased a one-third interest in email company Bigfoot International for about $11 million. The two companies, working together for more than a year on Internet-based marketing products, operate a joint service called Acxiom Preferred Mail.

July 15, 1997 4:35 p.m. PT

, a database marketing firm, has purchased a one-third interest in email company Bigfoot International for about $11 million. The two companies, working together for more than a year on Internet-based marketing products, operate a joint service called Acxiom Preferred Mail.