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Short Take: 64 percent would pay more rather than switch ISPs, study says

Nearly two-thirds of Internet users would rather pay more per month for Net access than switch service providers, according to a new study by the Strategis Group. The study found that 64 percent of home Net users would pay an average of $8.41 more per month before switching ISPs, with women and younger users more likely to tolerate price hikes. The average monthly ISP bill increased to $18.96 at the end of 1999. Meanwhile, 75 percent of users gave their ISPs high marks for service quality, Strategis said.

Nearly two-thirds of Internet users would rather pay more per month for Net access than switch service providers, according to a new study by the Strategis Group. The study found that 64 percent of home Net users would pay an average of $8.41 more per month before switching ISPs, with women and younger users more likely to tolerate price hikes. The average monthly ISP bill increased to $18.96 at the end of 1999. Meanwhile, 75 percent of users gave their ISPs high marks for service quality, Strategis said.