Short: Dialogue Telescope to categorize users, personalize

Cyber Dialogue, a research and marketing company, launched Dialogue Telescope. The software classifies Web site visitors into categories based on their value to the company. It works with a short form registration that does not need to know the user's identity except when taking an order. The form determines the likely behavior of visitors using a Yankelovich Partners database of consumer behavior that decides how to greet visitors and what advertising they are likely to find of interest.