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Sharp Purios about Ultra HD TV

Sharp has announced two new Ultra HD/4K displays at CES with the flagship Purios the first to receive THX 4K Display certification.

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Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
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Sharp's Purios TV is due to ship in summer 2013 Josh Miller/CNET

LAS VEGAS--Sharp has announced two new Ultra HD/4K displays at CES with the flagship Purios the first to receive THX 4K Display certification.

The two TVs are the 60-inch Purios now due in summer 2013 and the prototype 60-inch Ultra HD TV.

The Purios was developed in conjunction with the I-cubed Research Center, and combines an Ultra HD resolution with a proprietary ICC (integrated cognitive creation) image processor, which the company claims reproduces the way the human brain responds to light. Sharp says this process tricks the brain into believing images are actually real.

The Aquos Ultra HD TV features a new type of screen technology called "Moth Eye" that the company claims "virtually eliminates glare while preserving color vibrancy".

Pricing for the Purios is yet to be announced.

Watch this: Sharp announces new Ultra HD TVs

Sharp lines up new TVs at CES 2013

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