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'Sex and the City' dumps Apple

Producers of the new "Sex and the City" movie have made a deal with HP, so Carrie will no longer be seen penning her troubled musings on a Mac. Instead, she will be powered by Windows.

Just when you thought Apple was an unstoppable beast, you come across this distressing news. No, Apple hasn't changed the name of the iPhone 4G to the iPhone 4Gizmodo. It's far more worrisome than that.

You see, Carrie Bradshaw, who has spent so many hours penning so much angst to so many troubled souls, has decided she can no longer do that on a Mac. The new "Sex and the City" movie, tantalizingly named "Sex and the City 2," will see the newly married Mrs. Big stroking her fingers along the keys of something made by HP and powered--oh, yes--by Windows.

How can one be sure of this? Well, just look at this new HP advert featuring Carrie's alter ego, Sarah Jessica Parker, she who is proudly multitasking while an ad for the new movie hangs glorious in the end frame. And, well, the New York Post says so.

I know many among you will be disturbed by this development. After all, the only reason some people bought a Mac is that they saw Carrie Bradshaw using one.

Some can still remember the very day they witnessed that crushing moment when Carrie's Mac crashed and she took it along to TechServe. The kind and thoughtful tech explained to her very simply why her relationship with Aidan would never work. Yes, he was a PC guy. (In case you were in an overseas jail at the time, I have embedded the moment of truth.)

Naturally, there will have been emergency meetings at Apple to discuss this filmic apostrophe of woe. This is not some mere spat with Adobe. This is not some tiresome police investigation into a quasi-phone. This is one of the world's most prominent Mac users, who once she found happiness with a rich, older man, appears to have cast her creative juices aside for mere venality.

It is as if she suddenly accessed some deep well of sympathy for that lovely Lauren from the Microsoft ads--the one who worried she might not be cool enough to own a Mac--and decided to show her some sisterly love.

One can surely expect some counteractions from Apple over the coming weeks and months. Perhaps the iPad will be seen in the new Christopher Nolan movie "Inception," in which Leonardo DiCaprio has the supreme technology to steal thoughts from people's minds. Perhaps even Steve Jobs himself will e-mail Parker late at night, appealing to her conscience and offering to digitally change all HP laptops in the movie into Macs.

Clearly, the aftereffects of this seismic shift--which will influence womanhood, Apple, and society at large--will be great and possibly lasting. We should all be very concerned.