Serious runners, theare here.
Starting May 5, Sensoria Fitness Socks go on sale online for select markets. Pressure sensors fitted into the sole promise to measure factors like speed, pace, altitude, calorie burning and cadence, while also keeping tabs on your route through GPS.
The system loops in an anklet that pairs to the Sensoria Fitness mobile app for iOS and Android, to turn raw data into stats you can use to help avoid injury and track training goals.
These running buddies aren't cheap. Your $200 starter pack (£133) comes with two pairs of socks, that anklet and a charger. If you sock drawer is looking sparse, $50 buys you two more pairs (£33.25).
Pricing and availability are murkier for Australia, where they go on sale sometime between July 4 through 6 for AU$349. However, Sensoria is offering a promotional price AU$299 for Gold Coast marathon participants. The two-pack of extra socks will run AU$80.
The Sensoria Fitness socks will sell on the company website alongside other gear (like a smart shirt and sports bra), though the company says its runners will soon be available in to 430 Vivobarefoot retail stores throughout Europe, the UK, the US and Australia.
I, for one, am pretty excited about taking these smart socks for a run. We saw our first prototype pair at CES, but haven't had a chance to see the system in action. There are some avid runners among our ranks who are ready to give fitness bands the heave-ho in favor of a more integrated solution.
We'll see if this one is it.