German audio giant Sennheiser is further foraying into retail with its first directly-run outlet at Marina Square, a shopping mall located in sunny Singapore.
The country's retail sector is going through something of a slump, but Sennhesier has a new deal that may help beat the retail woes.
Customers who are interested in trying out new headphones can rent a pair for a week by paying a S$200 ($150) security deposit. A total of four models are available to choose from. They are the HD 800 S,, HD 630VB and the .
Additionally, new headphones from the brand will be released first at the store, the company said.
Having long depended on a distributorship model for its audio products around the world, the company's first directly-run retail store is a bid to "connect directly with its customers."
Time will tell if taking the Apple Store approach will pay off for Sennheiser -- and if the company will bring this promotion or more stores to the rest of the world.