At last, the day has come when My Little Pony-loving artists can create and sell their own pony sculptures without fear of running afoul of Hasbro. SuperFanArt.com is the result of a partnership between Hasbro and 3D printing marketplace Shapeways. It just launched with a selection of fan-designed pony figures that have trotted right out from Ponyville.
According to Hasbro, "SuperFanArt grants the passionate and talented Hasbro brand fan base a license to create exciting new art and product offerings." Right now, that fan base is limited to a handful of artists selected by Hasbro, so it's not exactly a free-for-all.
Prices for the 3D-printed models range from $24.99 for a 2-inch-tall version of Muffins the pony, up to $99 for a complex nearly 5-inch-tall rendition of Spike the Dragon, Twilight's assistant. One of the more glorious offerings is a model of Princess Celestia, a pony with flowing rainbow locks and an exceedingly fluffy tail which costs $54.
Hasbro says more brands will be on the way in the coming months, but no specifics have been revealed. Hasbro is also known for its Transformers, Avengers, "Star Wars," and Furby toy lines, so there could be lots of opportunities to create cool 3D designs if those brands join SuperFanArt. The company also notably makes Mr. Potato Head toys, which could really open up some possibilities for 3D-printing extra pieces to fit onto your plastic potato collection.
It makes sense Hasbro would kick things off with My Little Pony, a concept that first arrived in the 1980s and soon spawned television shows and toys. The colorful, friendship-minded ponies became a resurgent pop-culture phenomenon after the 2010 debut of the animated TV show "My Little Pony: Friendship is Magic," which now airs in 170 countries. Searching Etsy for "My Little Pony" gives nearly 20,000 results, showing the DIY My Little Pony movement is extremely active and ripe for an official outlet.
Artists interested in joining the 3D-rendered My Little Pony armada can connect with SuperFanArt and get placed on a list for more details as they become available. In the meantime, you'll just have to content yourself with browsing, buying, and imagining combing their delightful 3D manes.