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Sega of America detailed plans to spend $100 million on a marketing campaign for its Dreamcast game console. The ad, created by Foote, Cone, and Belding, of San Francisco, is intended to highlight how the system "thinks for itself," Sega said. The spot mixes live action with about four seconds of Dreamcast produced animation and marks the first time the Dreamcast console will be shown on television when the ads start airing this week.