Netizens are more concerned about online privacy and credit card security than they are about pornographic or violent images online, according to a study released today by Net search company Lycos.
As the battle for eyeballs and the ad dollars they command rages among search companies and others, firms looking to make their sites "portals" are making moves in every direction to lure loyal users. Free email, chat, personalization, and paging systems have become commonplace offerings on these sites, which include Lycos and rivals such as America Online, Yahoo, and Excite.
The study, conducted by research firm Cyber Dialogue, polled 875 Netizens.
Results showed that 86 percent of respondents were "extremely" or "very" concerned about security of credit card numbers being transmitted via the Net, while only 30 percent expressed similar concern about pornography online.
Similarly, 75 percent were worried about safeguarding their privacy online, whereas roughly half--38 percent--expressed strong concern about depiction of violence on the Net.
Results also showed 73 percent of respondents are concerned about the desire of special interest groups to restrict available information on the Net; 72 percent worry about government censorship of the Net; 47 percent are concerned about Web sites and Internet content provided by hate groups, and 43 percent worry about the possibility of government-imposed ratings for Web sites.
Other findings are as follows: