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Search for iPad on Amazon, get iced by Fire

Yes, Amazon sells the iPad 2. But do a search for it and the first thing you get is a comparison chart of the Kindle Fire vs. iPad 2 with the Fire looking like the winner.

David Carnoy Executive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Nook e-books and audiobooks.
Expertise Mobile accessories and portable audio, including headphones, earbuds and speakers Credentials
  • Maggie Award for Best Regularly Featured Web Column/Consumer
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David Carnoy
Fire and ice: Amazon is cooling off iPad searchers with this handy comparison chart. Amazon

Amazon is mostly an equal-opportunity seller, but when it comes to selling the iPad 2, it's a slightly different story.

Just trying keying in "iPad" or "iPad 2" into the Amazon search bar and you'll see what I mean. The first "sponsored" search result is a link to "Compare iPad 2 vs. Kindle Fire" that encourages you to a view a side-by-side comparison of key features.

Not surprisingly, the Kindle Fire either matches or bests the iPad 2 in most of those key features, taking losses in only the memory and battery-life departments. The kicker, of course, is the Kindle Fire costs $300 less than the Wi-Fi-only 16GB iPad 2.

I'd sure like to know how many people started out searching on Amazon for an iPad 2 and ended up with a Kindle Fire. I don't think Amazon is going to reveal that, but I'd bet it's a fairly large number.

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