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Scenes from the NYC Halo: Reach launch

Check out our launch event gallery to see the fans in line (when we were there, the line snaked around three sides of a city block), plus several life-size Halo statues on display.

Dan Ackerman Editorial Director / Computers and Gaming
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Expertise I've been testing and reviewing computer and gaming hardware for over 20 years, covering every console launch since the Dreamcast and every MacBook...ever. Credentials
  • Author of the award-winning, NY Times-reviewed nonfiction book The Tetris Effect; Longtime consumer technology expert for CBS Mornings
Dan Ackerman
Dan Ackerman/Libe Goad

The first big release of the holiday 2010 video game season is here, in the form of Halo: Reach, the latest installment in the best-selling Halo franchise. As 2007's Halo 3 sold more than 8 million copies, it's no wonder Microsoft is pulling out all the stops for this year's version.

After checking out the elaborate metal briefcase press kitand collectible-filled special edition boxes of the game, we dropped by the official New York launch event, held at the Best Buy Theater in Times Square (the venue formerly known as the Nokia Theater).

Check out the gallery below to see the fans in line (when we were there, the line snaked around three sides of a city block), plus several life-size Halo statues on display.

Scenes from the NYC Halo: Reach launch

See all photos

Added bonus, watch Monday's Digital City podcast to see a live in-studio Halo match and a closer look at several Halo collectibles.

Watch this: Ep. 96: In-studio helicopter flight; Halo: Reach goodies; and the latest in pseudoscience