After breaking away from Google and partnering up with Lenovo, Motorola is hard at work on a new launch and a new look. In Australia, that means bringing a budget-conscious Android experience to consumers. Part of that is dealing with the repeated pain points of access to particular stock and variants.
"That's why we're launching the Moto Online Store in Australia," said Motorola. "A place where you can get any Moto product available in Australia, so you never have to miss out on what you want the most."
The online store is set to open its cyber doors on Friday, July 15, roughly coinciding with the Australian launch of the newsmartphone and the second-generation .
The new midrange smartphone and watch will be the first two products offered on the Moto Online store, with the full locally available range added over the coming months.
The good news: When the company says "full range", it means business. The Moto Online store will stock every colour and configuration you can buy in Australia -- even, Motorola Australia confirmed, brick-and-mortar retail exclusives. All models will come through at the same price as channel partners in Australia.
The bad news: When it says locally available, it means that too. Despite launching alongside the cheaper baseline G4 and the G4 Play in other countries, Australia is only getting the G4 Plus, so don't expect to find those sister phones on the Moto Online store any time soon.
Moto's Aussie online store also means local distribution, with a Sydney-based warehouse providing faster delivery times on the home front. Sydney metro can expect orders within 48 hours, while Australia-wide metro areas are looking at three to six business days.