In 2011, a cartoon zoomed around the internet depicting the organizational setups of various tech companies.
Amazon was a typical top-down setup, with someone in charge and people working for that person, then people working for them, etc. Apple, meanwhile, was depicted with everyone in a circle effectively all answering to the CEO.
Then there was Microsoft, where the cartoon depicted different teams, but each holding guns pointed at one another. For those who knew Microsoft's cutthroat culture, both internally and to the outside world, it rang very true.
When Satya Nadella was , he decided the company needed a different approach.
"I said 'We need a learning culture,'" he told an audience Tuesday at Vanity Fair's New Establishment summit in Los Angeles.
Since then, he's pushed Microsoft to be more collaborative with competitors. For example, one of his first decisions was to more prominence to the Xbox video game team.. He's elevated the role of consumer technology at Microsoft, both by and by giving
When Microsoft geared up to release Windows 10, the latest version of software that powers PCs, looking into a "major" expansion of Microsoft's presence in Silicon Valley.. He's even said to be
And there's Microsoft's old mission statement, "To empower every person and every organization on the planet to achieve more."" running Microsoft software. Now, it has a more modern twist: "
While Nadella didn't go into much detail during his panel discussion Tuesday, he did write a book about his efforts, called "Hit Refresh," where he talked about changing Microsoft's culture.
Bottom line, he said Microsoft needs to be empathetic, even if it's actually a massive company that could take on pretty much anyone.
"Instead of viewing things as zero sum, it's how do we think of partnerships," he said.
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