Internet consulting company Sapient appointed consulting veteran Steven Hoffman to the newly created role of chief strategy officer. Hoffman will help lead and evolve the company's efforts to provide strategy-consulting services to clients. The appointment follows the struggling company's disappointing fourth-quarter results amid an overall downturn for Internet-related consulting services primarily among its dot-com clients. Most recently, Hoffman was president of Concrete Media, which helps new and existing companies develop businesses online. Hoffman has also held leadership roles at Exchange Partners, Bain & Co. and CSC Index, Computers Sciences' management consulting arm.