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Samsung wants you to smash your TV so you can buy a Samsung

Technically Incorrect: Samsung's UK arm releases an ad that suggests you find any number of ways to wreck your current TV so that you can buy a Samsung SUHD TV.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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This unsuspecting child is about to destroy for good.

Samsung/YouTube screenshot by Chris Matyszczyk/CNET

When you're advertising a new product, it's not unusual to suggest it's simply better than the rest.

That doesn't quite appeal to a human instinct, though, does it?

Everyone claims they're better. It's a thought that's easy to tune out.

Instead, why not appeal to something more basic in the human psyche: The need to smash things up?

Samsung's UK arm has done this with some style. In order to push its new SUHD TV, the company suggests the most reasonable way to persuade yourself to get one is simply to destroy the TV you have.

Yes, you need to disrupt your living room. But it would be too obvious if you just took an ax to your LG, Sony or whatever it is you own. There are wilier ways to, well, accidentally see your TV out of this world.

So Samsung's new ad shows how you can, say, encourage a child to bash your TV in. By giving them a nice, strong hammer of course.

Once you put your mind to creating an accident there are so many ways this can be achieved. You can c0-opt your dog, your bath or even your vacuum cleaner.

It's all done charmingly, though one or two would surely likely to see the full joy of the destruction in deep, alluring close-up. After all, these TVs are not exactly cheap, running at around $3,000 to $7,000. Wouldn't it therefore be more motivating to see the old TV being truly mutilated?

Of course, it isn't for me to support the notion of giving your child a hammer or creating a leak so that the water pours into your TV.

But if you're a true capitalist, you know this necessarily involves sacrifice and destruction. You might just have to swallow hard, grab your Louisville Slugger and strike one for human betterment.