The Korean electronics giant on Wednesday announced Instagram Mode, a feature for the new's camera that has direct integration with the Facebook-owned photo-sharing app. The feature lets you use Instagram's camera filters and access Instagram Stories and stickers. You can also upload your photo or video without leaving the camera app.
Instagram Mode is only available on the Galaxy S10, though, if you already have Instagram downloaded on your phone.
"We've worked together to rethink the Instagram experience on the S10," Instagram head Adam Mosseri said at Samsung's Unpacked event Wednesday in San Francisco. He added that Samsung's new phone will be "the best way to express yourself on Instagram."
To introduce the feature, Mosseri took a selfie on stage with DJ Koh, president of Samsung's mobile business.
"Instagram's mission is to bring you closer to the people and things you love, and we're always working on new ways for people to express themselves and connect with their friends," an Instagram spokeswoman said in a statement. "We look forward to seeing what people will share."
Earlier in the presentation, Samsung, a phone with a large screen that folds in half to make it more portable.
Wednesday's event marks an important moment for Samsung as it tries to drive more excitement for its products. It's become harder for manufacturers to cram new innovations into their rectangular slabs of glass each year, but even so prices keep going up. Suffering from both phone fatigue and sticker shock, many of us are hanging onto our devices longer than before. Samsung, Apple and everyone else need to work harder to woo us into spending.
Smartphone shipments dropped 5 percent to 376 million units last year, according to Strategy Analytics. Last month, Samsung reported a steep drop in revenue and profits as the sluggish smartphone market took its toll. Most of its businesses, from chips to displays, felt the effects of weaker demand and stiffer competition in the handset sector. Smartphone sales declined, memory chips destined for handsets didn't sell as well and mobile displays suffered.
First published Feb. 20 at 11:53 a.m. PT.
Update 12:17 p.m. PT: Adds more detail.