"This is getting too weird for me."
These are words you never expected to hear coming from the mouth of Tim Burton.
Yet Samsung, which these days leaves no competitive joke unturned and no Hollywood star untapped, delivered precisely that during the Oscars broadcast.
The ad, released by Samsung a little while before the show, features Burton playing a director delighted to be turning the "Unicorn Apocalypse" game into a movie.
In this context, "delighted" takes on a very idiosyncratic form.
We begin by hearing that another Samsung endorser, LeBron James, is addicted to "Unicorn Apocalypse."
It's surely hard for anyone not to become addicted to zombie unicorns.
Who more appropriate, then, to direct the movie of the game than Tim Burton?
The man who sees blackness in darkness and deep gray in white saunters into the gaming company and plays, well, himself.
"Did you guys know that unicorns are basically goats?" Burton informs the rapt game creators.
He follows that fascinating information with the perhaps even less-well known fact that unicorn blood is rainbow-colored with little weird sparkles in it.
Which would sum up this ad.
Yes, there are Samsung products in it.
More important, however, are the little weird sparkles that are being sprayed upon the brand with stars, cheek and, most of all, wit.