X

Samsung's The Frame TV gets $400 price cut for Mother's Day

Instead of flowers, get her a $1600 television that looks like wall art.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
samsung-frame-tv-demo-march-2017-25.jpg

Samsung's The Frame is a TV that looks like wall art.

Sarah Tew/CNET

Chances are, your mom's the kind of discerning lady who'd rather have a beautiful piece of art on her wall than a big black rectangle. The question is: Are you generous enough to make it happen for her?

Samsung aims to make that awesome mom TV gift a bit easier to swallow by taking $400 off the regular price of The Frame, a TV that literally looks like wall art.

It's available in 55-inch and 65-inch sizes with sale prices of $1600 and $2400 respectively at Samsung.com

The "TV" has a bezel that looks like a picture frame and displays images from its extensive internal art library. Instead of turning off like a normal TV, leaving a blank black rectangle on the wall, The Frame is designed to always show its picture when someone is in the room.

This designer Samsung TV looks like a painting

See all photos

For Mother's Day Samsung says it added "several on-theme pieces from London's Victoria & Albert Museum" to the TV's art store, which features more than 600 works of art. And yes, mom can also choose to display her own photos on the TV too.

Different frame bezels, in walnut, oak, matte black and white, cost $200 and $250 respectively for the two sizes, and when you buy the TV you can get an extra bezel at half price. Samsung isn't discounting the 43-inch size, however, which remains at $1300.

The sale ends May 12.