Samsung has created a new, independent team that will focus on developing innovative technology.
As reported by the Korea Times, the South Korean electronics giant has established a team, working independently of the firm's units and departments, to focus their efforts on the creation of high-tech products.
The core mission of the team, led by Samsung mobile chief Shin Jong-kyun inside the mobile division, is to work on products in the fields of virtual reality, robotics, 3D printing, robotic telepresence, drones and autonomous vehicles.
According to an official who spoke to the publication, the team will design products suitable for improving the general public's daily lives.
"Given the significance of the team, members will have more authority and independence because the main purpose of the team isn't to develop single devices for any imminent results, but to develop solutions to go with Samsung's manufacturing capabilities," the unnamed official said.
Another official said Samsung's previous success in the corporate realm came down to products that were competitively priced. However, as competition heats up in the face of rivals such as Apple, competitive pricing simply isn't enough anymore. According to IDC's latest smartphone shipments report, the mobile device market is experiencing a significant slowdown -- but Apple "fell just short" of surpassing Samsung for the top spot in the global smartphone market in the last quarter.
Instead, the tech giant has to explore new ways to improve upon technologies and generate fresh revenue streams, and emerging industries such as the Internet of Things (IoT) industry, smart vehicles and intelligent appliances could be the way forward.
Samsung has established itself in the mobile device market, but has also produced a line of smart household appliances. While Samsung's SmartTV recently caused snooping and privacy worries, the company is still well-placed to exploit these fields -- which have no clear, defined dominant player.
The official commented: "This is why Samsung is accelerating efforts to collaborate with governments and is putting more focus on developing solutions embedded with our components and technologies."
This story originally appeared at ZDNet under the headline "Samsung launches dedicated innovation team."