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Samsung pulls the plug on Milk Music streaming service in US

Music service exclusive to recent Galaxy smartphones will shut down next month, the electronics giant says.

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Samsung Milk Music will shut down on September 22.

Screenshot by Lexy Savvides/CNET

The song is over for Samsung's Milk Music.

The Korean electronics giant said Monday the music-streaming app for users of its Galaxy smartphones will shut down in the US on September 22. The app was launched in 2014 with music provided by internet radio service Slacker Radio, but it failed to gain traction against the likes of Spotify and Apple Music -- thanks largely to it being exclusive to owners of recent Samsung flagship phones.

"We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices," Samsung said in a statement. "We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers."

The app's retirement marks another setback to Samsung's efforts expand into media, where it has an unimpressive track record. In 2014, it jettisoned its Samsung Media Hub, which was similar to the iTunes and Google Play stores for movies and TV shows. The company shut down Milk Video, a video-discovery app, in November -- a day after the first anniversary of its launch.

Samsung shut down Milk Music in Australia and New Zealand in April, but the company said it would continue to be available in China, Malaysia and South Korea.