X

Samsung does sitcom? Get ready for 'Best Future'

Tune into YouTube for the story of a "young Samsung," starring happy 20- and 30-somethings. There will be laughter. There will also be singing.

Don Reisinger
CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger

50377.jpg
Samsung hopes that you, too, will cheer for its "Best Future" sitcom. Samsung

This may take a moment to fully sink in: Samsung has plans to launch a sitcom focused on working for the company.

There will also be singing.

The Korean electronics giant, which tends to channel its comedic efforts into ads promoting its own smartphones at the expense of Apple's iPhone, said that the show, called "Best Future," will tell the story of a "young Samsung," starring people in their 20s and 30s. The idea behind the show, which Samsung announced on its blog on Tuesday, is to promote the company as a place where people in that age bracket would enjoy working.

According to the Samsung blog, the show -- a combination of sitcom and musical -- features actors who will be fictional company employees. The female lead is named Mirae, meaning "future" in Korean, while the male lead will be named "Chaego," which means "best" in Korean.

Samsung has tried its luck with original programming in the past. Last year, Samsung launched another show, called "Endless Energy," that centered on its employee culture, according to ZDNet Korea.

"Best Future" will premiere next month. It will be made available on YouTube and social media sites in six 60-minute episodes, so just about anyone around the globe can access the show and check it out.

CNET has contacted Samsung for comment on the sitcom launch. We will update this story when we have more information.