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Don’t expect Samsung’s Bixby speakers anytime soon

Samsung’s smart assistant just landed on phones in the US, but it’ll be some time before it jumps on speakers, a new report suggests.


Samsung's Bixby in action.

Josh Miller

It'll be a while before Samsung's Bixby joins Amazon's Alexa, Apple's Siri and Google Assistant on speakers.

Samsung announced the Bixby voice assistant with the launch of its Galaxy S8 phone in March, but it only reached devices in the US on Tuesday after multiple delays. Samsung said the voice assistant would be available on its refrigerators, washing machines and televisions, but don't expect it to hit speakers any time soon.

Speakers may be the most natural setting for a voice assistant and Samsung's been rumored to be developing its own smart speakers in the past. But a new report from the Korea Herald indicates that they aren't coming anytime soon.

"Samsung currently does not view AI speakers as marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits," a source told the publication.

The secret project, codenamed Vega, has reportedly been in production for more than a year now. Samsung didn't immediately respond to request for comment.

Voice assistants are a rising feature among our gadgets, with Amazon's Alexa leading the pack through its smart speakers. Google has been following along with the Home speakers, while Apple announced that it would be releasing a high-end smart speaker by 2017's holiday season.