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Culture adds another president to ranks, hires new CFO promotes its chief financial officer to a president's post. Names new CFO.

Excuse me, Mr. President.

Those words will soon turn four heads at, which announced its chief financial officer, Steve Cakebread will be promoted to president and chief strategy officer early next year.

Cakebread, who joined the company five years ago, will relinquish his CFO post during Salesforce's fiscal first quarter, which begins in February. He will join .

As for the CFO post that Cakebread will be vacating, it will be filled by Graham Smith, who currently serves as Advent Software's CFO. Smith will join Salesforce in the fiscal fourth quarter, learning the proverbial ropes before taking over in the following quarter.

For Smith and Salesforce founder and CEO Marc Benioff, it will be a reunion of sorts. Benioff and Smith worked together for roughly a decade at Oracle, where Smith worked in the finance department, holding various senior finance positions.