Roku, the video streaming platform, set its initial public offering price at $14 per share, giving the company a value of $1.3 billion, The Wall Street Journal reported Wednesday.
The maker of set-top streaming boxes and software priced at the high end of its expected range, raising roughly $219 million Wednesday night ahead of its debut on the Nasdaq stock market Thursday, The Journal reported.
Roku may not be as recognizable a name as some of its streaming box competitors, which are all monolithic tech companies like Apple, Google and Amazon. But Roku is the most pervasive box in US households and tends to be one of the main ways people stream long-form TV from services like Netflix and Hulu, according to research firm Nielsen.
Roku, which announced its intention to go public earlier this month, said in June it has 15 million monthly active accounts, a 61 percent increase in the previous 12 months. The company had $400 million in revenue in 2016.
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